EventCharity
Build Against Cancer
A charity build event benefiting St. Jude.
About the project
Build Against Cancer was a Minecraft event we built for DrLupo's 24-hour charity livestream benefiting St. Jude Children's Research Hospital. DrLupo and teams of content creators faced off in a series of challenges, and the audience wasn't just watching: donations changed the game in real time, from helpful boosts to a TNT storm dropped right on the other team.
Twenty-four hours later, the community had raised over $1.1 million for the kids of St. Jude.
The power of play
